This paper assumes that the electorate of local self-government units in the urban area, namely the town of Zaprešić, is not aware of the similarity of opinions and ideas on particular topics related to the town they live in. In this context, the main goal of the paper is to establish the importance of political programs in the selection of electoral preferences in the town of Zaprešić. In other words, it explores the extent to which political programs are relevant to voter preferences in the local elections in Zaprešić. Guided by the theoretical concepts of reflexive modernity and the concept of alienation in the works of Karl Marx, the possibility of reflexivity in local politics in the Republic of Croatia (the example of the town of Zaprešić) is examined. The results of the research indicate that the local politics of the town of Zaprešić does not possess the necessary reflexive character specific to contemporary democratic processes, but rather refers more to national politics; while losing the action component that local politics should possess. The political campaign of 2017 is symbolized by political programs that have been constructed in a general way, without giving seriousness to solving particular problems of the town. The ANOVA test of variance analysis showed that there is no statistically significant difference in agreement with the statements (political programs of different parties) in relation to the electoral preferences of the citizens of Zapresić in the 2017 local elections. In other words, political party programs in the 2017 local elections did not play a key role in selecting city government representatives.