Marketing communication of prevention measures during the pandemic in Croatia
Izvorni znanstveni članak: https://doi.org/10.46917/st.13.1.3 The COVID-19 pandemic has opened up a debate on official health communication and thus set a new norm in the healthcare marketing. In the focus of the analysis of this paper is marketing communication of the Croatian COVID-19 vaccine campaign Misli na druge – cijepi se! (Think of others – get…