A Word from the Editor
The new issue of the magazine Contemporary Issues brings a unique perspective and in-depth understanding of the key issues that shape our contemporary society. From the digital revolution in the media industry to the complexity of political communication, from the challenges faced by young people to innovations in marketing communication and the overview of the launch of a new student radio, the papers in this issue represent a mosaic of contemporary social and technological trends. Within this context the new issue brings six scientific articles and a book review. Ana Mlinarić and Nikolina Borčić analyse political communication of Aleksandar Vučić, the President of the Republic of Serbia during a series of mass killings in 2023. The paper researches how this national tragedy affected the political crisis and the communication strategies of the person in the leading political position. Ivana Bekić, Jadranka Ivanković and Manja Žutić investigate how generations Y and Z perceive and respond to the direct marketing communication offering an insight into the dynamics of marketing communication aimed at specific demographic groups. Domagoj Bebić examines how digitalization and the advances in the artificial intelligence technology are revolutionizing the creation of media content. The author points out how traditional approaches to content creation are changing with the use of new tools paving the way for innovative methods of distribution and consumption. Silvia Londero Šimleša and Marko Bratoš investigate different parameters necessary for the launch of student radio, analysing existing models and stressing the importance of student radio within the non-profit radio sector while Valerija Botrić discusses the decrease of traditional forms of activation of young people in Croatian society with an emphasis on the impact of financial constraints. Her paper brings an in-depth insight into the challenges faced by young people and how this affects their participation in society. All the papers in the new issue share a common link - the influence of the media. In this context, Irena Klepac Mustać’s paper provides an overview of scientific papers on the role of the media in the process of consultation with the public, especially within the framework of legislative and regulatory processes, offering an insight into the complex relationship between the media and the public. Finally, Marina Plantak presents the book Qualitative research in theory and practice by Blaž Meseca and Tamara Rapa Žibern, evaluating its importance as a resource for researchers and practitioners who use qualitative methods. Each of these papers provides an insight into various aspects of contemporary society and technology and fosters further thinking, discussion and research, which is the purpose of a scientific and professional magazine. The magazine itself thus confirms its role as an important platform for the exchange of knowledge and ideas in a society that is constantly changing.
Nikolina Borčić, glavna urednica