Analysis of the Perception of the Republic of Croatia as a Brand:Recommendations for Developing a Nation Branding Strategy
Pregledni rad: https://doi.org/10.46917/st.15.1.3 The aim of the paper was to investigate the national identity and image of the Republic of Croatia to identify opportunities and give recommendations for creating a branding strategy for Croatia. A comparative analysis of the perception of Croatia as a brand is presented based on a survey conducted on a sample…