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Media in the role of consultation with the public in adopting regulations

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Opinions of those groups that the legislation will affect, play a key role in the so-called „smart legislature“. If we want the regulations to fit to which it applies, it is necessary to achieve the highest possible quality of communication between the stakeholders of the process. This overview paper aims to provide an overview of scientific knowledge and works published in the period from 2017 to 2023 in renowned scientific journals or databases...

Youth activation in Croatia: what is the role of financial constraints?

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Previous research documented decline in traditional forms of youth activation in Croatia. In that context financial constraints potentially affecting youth participation are not explicitly analysed, but are incorporated within the youth socioeconomic status. This paper explores to what extent youth themselves perceive financial constraints as important obstacle for more active participation in the society. The results are based on focus groups and the field survey deployed during the spring 2021.

The role of artificial intelligence in media content creation

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Digitization and the development of artificial intelligence tools have revolutionized numerous spheres, particularly in communication. While media content was previously exclusively created by individuals, today there are various linguistic, visual, voice, and video tools that effortlessly generate content ready for distribution and consumption. AI, as such, is already significantly transforming media and...

A Word from the Editor

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The new issue of the magazine Contemporary Issues brings a unique perspective and in-depth understanding of the key issues that shape our contemporary society. From the digital revolution in the media industry to the complexity of political communication, from the challenges faced by young people to innovations in marketing communication and the overview of the launch of a new student radio, the papers in this issue represent a mosaic of contemporary social and technological trends...

Needs analysis and developing a plan for establishing a student radio at VERN’ University

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From its inception, radio has gone through numerous changes, conditioned by the modernization of technology and changes of the audience. That is why it remains a relevant, powerful and all-present media format. The purpose of this paper is to analyze the dominant radio models - commercial radio, public radio and non-profit radio, with an emphasis on student radio as a part of non-profit radio market...

Direct marketing communication through the lens of the Y and the Z generation subcultures

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Making the right decisions about marketing communication is an important factor in market success. In order to gain and retain consumers, companies invest significant efforts in understanding their needs and desires and in creating personalized offers and communication methods. Direct marketing communication has the following characteristics: immediacy, adaptability, personalized approach, interactivity and measurability. The development of digital channels leads to...