International Journal for Social Sciences & Humanities
I believe we will forever remember the year 2020. The concept of individual and/or glocal safety, communication between states, political responsibility etc. are changing in the time of the pandemic, which also brings along the potential for numerous crises. Together with these concepts, the paradigms of communication are changing as well. The old ones are crumbling while the new ones have not been fully established. This magazine issues, created in 2020, brings many novelties. To start with, the new Editorial Board, and the new concept of connecting the content through topics, which in this issue is the concept of soft power authored by Joseph Nye. The concept refers to the approach to creating an influence and image of a state that does not dominantly relay on levers of “extortion” such as the economic and military power but on resources such as political values and the quality of institutions, the impact of cultural output, innovation potential and attractiveness of the economic model and the development of digital infrastructure, human capital and diplomatic network, all of which makes this concept an effective platform for geopolitical communication in the modern world. This is also an important year for VERN’ University. In the winter semester of this academic year new undergraduate study programmes Cyber Communication and Transmedia Storytelling started running, consequently influencing the content concept of this issue. Therefore, this issue brings five scientific articles and two book reviews. Srđan Mladenov Jovanović gives an overview of the right in the Republic of Serbia through the framework of the “new political scarecrow”. Goran Džidić looks at the concept of securitization of irregular migrations as a topic in the presidential election campaign of 2019/2020 in the Republic of Croatia. Sunčana Tuksar and Irena Ostrički Gerber point out transmedial functions of lexical deviation from the language norm in the Croatian and English languages in the shaping of culture. Further, Ivo Tokić and Ksenija Tokić describe an innovative role of libraries as a communication resource of sustainable tourism, and Ivana Schildenfeld and Stana Odak Krasić show the possibilities of branding nontangible cultural heritage using ‘Šibenski Botun’ as an example.
Nikolina Borčić, editor-in-chief
- suvremene TEME / CONTEMPORARY issues issue 1, volume 11, Zagreb 2020